Bella Estrella Dimayuga, President of the world renowned Bellestar Promotion Inc., 31 Arguilla Street, San Lorenzo Village, Makati, Philippines, a lady, a typical Filipina, full of wits and beauty, who developed, reared, nurtured and helped countless of talented Filipinos to be discovered abroad in more than a decade of promoting Filipino talents to shine internationally, now faces another mission. Bella, has committed herself to promote the 'Miss Hiyas Ng Pilipinas' beauty pageant internationally. She is due to travel to Hawaii and other parts of the United States of America to promote the project and seek an audience with her clients to support the said undertaking which was partly sponsored by the Philippine Government. The pageant aims to promote the country in the field of trade, tourism and culture.
With the successful launching of the pageant last February 24, 2007, attended by local and international media, foreign dignitaries, high ranking government officials, past and present beauty queens, artists, producers, promoters and well known personalities in the business sector - Bella, a true blooded Filipina, was enticed to do more for her kababayans to support the project and call the attention of the international community. The pageant is in search of bright, talented and beautiful Filipinas from among the nominees of local government units from all over the country to be crowned Hiyas ng Pilipinas Asia, Hiyas ng Pilipinas Trade and Hiyas ng Pilipinas Tourism to represent the Philippines in the field of tourism, trade and culture here and abroad. Among others, the project was partly sponsored by Pilipinas Ngayon Na! a popular T.V. show hosted by Undersecretary Robert T. Rivera, aired at NBN Channel 4 every Sundays from 10:00 to 11:00 p.m., SM Cinemas, Yaweh's Spring Resort and Spa.
If there is one thing that I can say about this lady: she was the first one, who, without any hesitation, requested us to pray before taking our snack during an organizational meeting of the project. That's Bella, she is not only patriotic, beautiful and talented, but faithful as well. Good Luck!